Reggie Discusses Nintendo’s Mobile Strategy

Nintendo of America President Reggie Fils-Aime has been busy lately! Since his recent Twitter hijack (#askReggie), he’s been making the rounds to discuss what Nintendo’s been up to and what the company’s plans are in the days ahead.

On Tuesday, he spent some time with the CNET to talk about a bit of Nintendo’s thoughts about mobile gaming and mobile devices. Reggie mentioned that Nintendo is certainly interested in finding a way to expand its presence and reach through mobile technology:

“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”

And while the Miiverse, for example, will be able to be accessed via tablets and smartphones (coming soon!), the aim of Nintendo is to take fuller advantage of the mobile gaming craze in a way that drives consumers back to their hardware for exclusive, unique content that consumers can’t get elsewhere.

“That’s why we’re so focused on having content exclusive to our platform, when the consumer wants to play Mario, Zelda, and Pokémon, they have to purchase our hardware to do so. And that preserves our overall financial model.”

But with Nintendo asking the question of how to better leverage the mobile market, Fils-Aime is optimistic that steady game launches of anticipated characters and franchises will continue to draw consumers to Nintendo products—even in the midst of mobile gaming’s growing player base.

“In the end, the consumer wants to be entertained. They want to play great software, and we feel very good about the plethora of software behind our platforms.”


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Author: Faith View all posts by
Faith likes games and books and cake and writing and Lara Croft, not necessarily in that order. She also thinks a Skylanders cartoon show is a really, REALLY good idea...

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