Nintendo of America Reorganization

Nintendo of America is planning a little bit of housekeeping in the upcoming weeks—they’re going to reorganize operations by sending some of the Park Avenue offices employees (New York) to the offices located in Redmond, Washington. New York will maintain a smaller office with fewer staff on hand.

Charlie Scibetta, spokesman for Nintendo of America, gave this statement on the move to Kotaku:

“Nintendo is keeping a facility and operations in New York. The Direct Consumer Communications (DCC) team is moving to Redmond headquarters to merge with our Network Business Department (NBD) to provide better digital offerings and services for consumers. Other Nintendo staff unrelated to DCC will remain in New York in a new office location close to the Nintendo World Store.”

Many of Nintendo’s games are translated and localized in Redmond, Washington, after being created and produced in the Tokyo & Kyoto studios. And the San Francisco office tends to handle the sales and marketing for Nintendo of America, while the New York offices handled the Club Nintendo program. That program will be moved to Redmond, so the New York staff can focus on other things.

It sounds ominous at first blush, but it shouldn’t, as apparently there will be zero impact on consumers—so don’t go getting your knickers in a knot just yet! Most importantly, the Nintendo World Store isn’t going anywhere.


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Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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