Nintendo’s Position on Miiquality Campaign

Some of you may have heard the buzz and controversy surrounding the upcoming 3DS game Tomodachi Life. The criticism is coming from those who are upset by the lack of same-sex marriage options in the Mii-sim, with only female and male characters having heterosexual options for life partnerships.

This topic of criticism was first raised with the game’s 2013 release in Japan, which drew its own controversy on a misunderstanding around bug patching (or not, as the case ended up). However, as the game itself is a life-sim that allows for romantic relationships between digital characters, a social media campaign called “Miiquality” was started to raise awareness of the absence of same-sex relationships in the game.

The campaign’s request was for same-sex marriages to be supported in the game’s Western release, but Nintendo of America has now addressed the complaints directly in a press release regarding this debate:

“Nintendo never intended to make any form of social commentary with the launch of ‘Tomodachi Life’. The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that ‘Tomodachi Life’ was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary.

The ability for same-sex relationships to occur in the game was not part of the original game that launched in Japan, and that game is made up of the same code that was used to localize it for other regions outside of Japan.

We have heard and thoughtfully considered all the responses. We will continue to listen and think about the feedback. We’re using this as an opportunity to better understand our consumers and their expectations of us at all levels of the organization. We have been looking to broaden our approach to development whenever possible as we put all our energy into continuing to develop fun games that will surprise and delight players.”

And that seems to be that. Regardless of your view on the situation, the final word is that Nintendo plans to maintain the code from the Japanese release for the game’s Western release. The end!


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Author: Faith View all posts by
Faith likes games and books and cake and writing and Lara Croft, not necessarily in that order. She also thinks a Skylanders cartoon show is a really, REALLY good idea...

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