Luigi’s Ridin’ Dirty in Mario Kart 8

In an unexpected (but fantastic) burst of publicity for Nintendo, the Wii U, and Mario Kart 8, one of the most entertaining memes to come from the game’s release is Luigi’s “Death Stare.” Anyone who has played the game already has certainly seen this a few times, and you’ve likely see screenshots of it.

The “Death Stare” has gained so much ground in social media already, that he’s “gone viral” on mainstream news broadcasts… a local Fox News station in the United States showed a clip on their broadcast of Luigi driving along the track and giving his now-famous stare to the other drivers, while hip-hop music plays in the background.

Will this entertaining bit of publicity result in increased sales for the game & console? We’re sure hoping so.

If you haven’t seen the viral video yet, take a look below (as well as the Fox News clip):

The even bigger news here is that the game has sold over 1.2 million copies since launch day on Friday. That’s a lot of racing happening over the weekend!


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Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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