“Nintendo Customers Don’t Buy Assassin’s Creed,” Says Ubisoft

Both Ubisoft and EA have received plenty of backlast from angry Nintendo fans, due to the on-again off-again relationships with the Wii U. Is the game coming to the system? Isn’t it? It’s enough to make your head spin. Many promises have been made and broken by both companies, but the issue isn’t entirely one-sided.

In an interview with Game Informer, Ubisoft CEO Yves Guillemot emphasized market realities as the reason behind Ubisoft’s weak support for the Wii U, namely why the latest Assassin’s Creed titles aren’t heading to the Nintendo console:

“It’s very simple. What we see is that Nintendo customers don’t buy Assassin’s Creed. Last year, we sold in very small numbers.

What we see is that they are very interested in Just Dance, very interested by other kinds of games. So what we are trying to do is to focus more on the types of games they are interested in.

[Watch Dogs] is coming to Wii U. It will be the only mature game we publish on it.”

As easy as it is to get immediately up in arms about this comment, the sales numbers don’t lie. Nintendo systems’ contributions to Ubisoft profits are incredibly low, only about 5% with the Wii U, though the numbers get higher on the Wii thanks to Just Dance games.

That said, Ubisoft hasn’t done itself any favors with the company and the system, either—such as holding back Watch Dogs’ release until months after other consoles have it, or skipping Tetris Ultimate for the Wii U (though it will be released for 3DS). We also know that Ubisoft is sitting on a finished game that’s been done for eight months (at this point), waiting for more people to buy Wii U’s before they release it.

Do Nintendo customers want mature content? Is Ubisoft correct? This remains to be seen—it’s a hard thing to judge, considering the late releases of many mature games on the Wii U, long after these same gamers may have purchased and played the games on other systems.


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Author: Faith View all posts by
Faith likes games and books and cake and writing and Lara Croft, not necessarily in that order. She also thinks a Skylanders cartoon show is a really, REALLY good idea...

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