Iwata Says Miyamoto’s Priority Remains on the Wii U

With this week’s surprising announcement of Nintendo’s partnering with DeNA, as part of the company’s move toward creating mobile / smart device content and games with their major IP, many questions have arisen regarding just how this partnership will work and how (if at all) it may impact Nintendo’s focus on developing software for its own hardware products.

Satoru Iwata was interviewed by TIME regarding this announcement, and he explained that the idea is to use the strengths of both companies to the best of their ability. DeNA has experience in developing back-end infrastructure for services online, as well as game development experience, making this an ideal partnership.

But what about Nintendo’s beloved Shigeru Miyamoto? Surely such an influential, imaginative, and critically important development figure would find himself distracted from the creation of console games?

Not so fast, says Iwata, because Miyamoto’s primary focus these days remains fully on the company’s busy slate of upcoming releases for the Wii U:

“Development of smart device games will be mainly done by Nintendo, but it is significant that we are forming a joint development structure with DeNA. Nintendo, through experience in the dedicated game system business, is good at making traditional game products. But for smart devices, in addition to the “product” aspect of a game, the aspect of an ever-evolving “service” is very important—a service that encourages consumers to play every day even for a short time. DeNA has extensive know-how in developing the “service” side of things, and will be primarily responsible for the service-oriented operations. We will be able to greatly leverage strengths of each party.


“As for any involvement of Mr. Miyamoto, we will discuss it when possible, but for now, understand that his priority is on the development of Wii U titles that will be launched this year.”


This certainly makes sense, and perhaps will ease some fears for fans of the company moving forward. Yes, it does suggest that the company may be spreading itself a little thin, but great reward is not without great risk—and we’ll have to wait and see if, in this case, a rewarding new market for Nintendo is the end result.


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Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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