Nintendo of America is Really Sorry You Can’t Give Them Money

Nintendo has been having a problem with amiibo supply. Not a secret. Everyone knows about it and sometimes we feel like a record on repeat when we report on this. There are so many “main” figures to be found, but finding all those cool ones and lesser-known characters are like a never-ending Where’s Waldo? hunt.

It turns out that Nintendo of America feels really bad about this, and they’ve decided to come right out and apologize. Sort of. In a rather vague way. Certainly there are a number of reasons behind why we’ve seen this shortage of figures, but NoA just felt the need to post on Facebook about its dedication to improving their amiibo supply in the year ahead:

We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.

As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.

Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.

We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.”

It’s a nice gesture, but does it mean anything? All we can say is, check your local store shelves for evidence one way or the other.


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Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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