Nintendo’s Corporate Social Responsibility Report Showcases Goals

The Corporate Social Responsibility report from Nintendo has been released for 2015, a document that comprehensively covers broad company principles as well as numerous policies across the board (environmental responsibility, manufacturing, and so forth).

It is possible to read a “digest” version online ( that aggregates the material covered down to broader chunks, and notably it also contains the final CSR “President’s Message” from the late Satoru Iwata.

If you read through the digest version, you’ll see that there are some interesting statistics and commentary on the amiibo line of products—including information on the key goal of amiibo products, stress testing, and how they’re created. It’s an interesting read, especially if you’re a fan of this offering.

Should you read through everything in the digest edition and want more, there is a main Corporate Social Responsibility page ( available that gives you all of the detailed information that was presented.

And, because we know our readers appreciate everything Mr. Iwata did for Nintendo, we’re including a small portion of his final message here:

Nintendo has been delivering smiles to consumers through entertainment since its establishment. The existence or nonexistence of hit products causes inevitable fluctuations in the entertainment industry because entertainment is not a daily necessity. Consumers always are seeking new surprises, and they eventually will become tired of even a highly rated product. Precisely for this reason, we must avoid a short-term outlook and always think about how we can make not only consumers, but also everyone involved with Nintendo, smile over the mid-to-long term.

The key to achieving this goal is found in our three core values – originality, flexibility and sincerity – which we define as Nintendo DNA. Since all Nintendo employees fully share the Nintendo DNA and act based on these unwavering values, we have been able to continue taking on new challenges and providing value to society.”


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Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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