What is the Pokémon Center?! And Why Isn’t Nintendo Next to the Elevators?!

When you’re going down or up the escalators in the convention center, you’ve probably seen the signs… and the lines. If you’re like us, you may have taken a moment to look at the massive queue of people and wondered “what on earth is going on in there?!” No, it’s not a game. It’s not a character experience. It’s not a panel.

It’s a store.

Yes, friends, The Pokémon Center is a store full of merchandise available for your perusal and purchase, and you too can wait in line to get inside.

Now, don’t get us wrong—it’s bright and clean inside, and everything is well laid out. The fact that they’re only letting a selection of people inside at a time means that it won’t get claustrophobic or overwhelming inside, and it also hopefully helps to deter shoplifting.

It was a little surprising for us to ride those elevators and realize that, for the first time in a long, long time, Nintendo hadn’t booked out those side hallways and filled them with 3DS titles. Instead, there were bean bags on one level, and just empty space on the other.

That said, it became a little clearer that Nintendo had invested their resources elsewhere, once we got inside the Pokémon Center—and we’re attributing this to the overwhelming popularity of Pokémon GO and the impending release of Sun & Moon.


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Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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