Nintendo has had a great week for brand awareness. Super Mario Run and the forthcoming Nintendo Switch dominating the news.
Embargoes were lifted on previews, marketing has kicked up and there are Demos playable in apple stores. Apple is also heavily promoting the game itself.
That coupled with Reggie Fils-Aime appearing on the Tonight Show with the Switch and a number of interview by Shigeru Miyamoto, is making it seem like Nintendo is everywhere this week!
All of these press seems to have contributed to a rise in Nintendo’s Share value, creeping up slowing closer to the original high price seen during the Pokemon Go craze!
It will be interesting to see how Super Mario Run performs come December 15th and how that will affect the Nintendo share price.