So… it looks like—according to Nintendo of America—that after only a few days since release, nearly 1 in 2 Switch owners in the United States purchased a copy of Mario Kart 8 Deluxe. That’s not an insignificant attachment rate.
In fact, sales numbers for the game on launch day surpassed any of the previous games in the series, making this the biggest Mario Kart release in the United States, ever. Yes, that’s right. Launch day sales saw a 50% attachment rate. Yes, our jaws are still on the floor.
Perhaps you’d like to hear it directly from Nintendo?
“With more than 459,000 combined packaged and digital sales in the U.S. on launch day alone (April 28), Mario Kart 8 Deluxe for the Nintendo Switch system is the fastest-selling game in the long-running Mario Kart series. The previous record holder for the highest first-day sales in the franchise was Mario Kart Wii, with U.S. sales of approximately 433,900 when it launched in 2008. The solid sales numbers for Mario Kart 8 Deluxe equate to an attach rate of 45 percent – meaning nearly one in two Nintendo Switch owners in the U.S. purchased a copy of Mario Kart 8 Deluxe on the first day it was available. To date, more than 2.7 million Nintendo Switch systems have been sold globally.”
That’s right. All the DLC from the Wii version is here, all of the original content, and a new Battle Mode.
Also, it’s just a heck of a lot of fun. Fifty percent attachment? Let’s check again in a week. We’d place bets that the number will be a lot higher before momentum even begins to slow down.
