We’re not going to need to worry about Nintendo going overboard on Mario anytime soon, according to to Nintendo of America’s president Reggie Fils-Aime. Apparently, there’s no need to even bother asking the question of how much Mario might be too much.
In a recent interview with GI.biz (http://www.gamesindustry.biz/articles/2012-09-14-wii-u-interview-reggie-explains-why-USD299-is-a-really-strong-value), Reggie was asked a question in regards to whether the ongoing deluge of Mario-themed games could harm the iconic character’s popularity in the marketplace and among fans.
Here’s what he had to say:
“I would say categorically, no. And that’s because our developers, starting with Mr. Miyamoto and going through the entire EAD development organization, they understand the power of our franchises, and they understand that the only reason these franchises have the power that they do is that they have to make sure that each subsequent edition is unique, different and offers something new. They know that if they don’t do that, we’ll kill the golden goose that lays the golden egg. So it’s something they are highly cognizant of, and even the executives on the business side, we hold that IP very dearly to make sure that every edition in the series is foundationally sound.”
…and we thank you for it, Nintendo!
