What’s the Deal with Sonic Boom’s Not-So-Booming Silence?

Sonic Boom’s announcement in February was met with the fanfare and excitement you’d expect from the announcement of a new Sonic game—and perhaps then some, considering the tie-in TV show and other features. However, there’s been very little information given since then, and plenty of folks are wondering what’s up with that.

Producer Stephen Frost has taken matters into his own hands, and has visited the fansite Sonic Stadium to ease the anxieties of curious (and impatient) fans:

“I’ve said it a few times in the past, but there were key reasons why we announced the Sonic Boom initiative when we did. Along with that, there are a lot of partners involved with Sonic Boom so we have to be mindful of their timelines and requirements for their respective fields. It’s not just about a game anymore… This is a large group effort so any announcements and information shared publicly needs to really be planned and organized carefully. We need to make sure that things we reveal don’t impact other parts and vice versa.

We still have a ways until the cartoon and game launch, as well as the new toy line, so we need to pace all the info appropriately. And it all starts as we head into E3. You’ll learn more, for sure, but not everything. And the reveal of new assets and info should be more frequent from that point on. But trust me when I say there is no lack of effort by anyone involved with Sonic Boom. This is, by far, the biggest united effort I have personally ever seen Sega be involved in. We want to share everything with everyone because we are so excited… We just can’t… Yet.

I’m working on screens and commenting on releases so stuff is coming. We will even have a bit of a surprise in there for you, as well as the first info and assets for the 3DS version. There is quite a bit of cool stuff ahead so hang in there.”

That means we’ll be waiting until June for more information, but at least we now know that the lack of information was deliberate and strategic, and not a result of problems with the game or all the other things planned around it.

If you’re a Sonic fan, hang in there! E3 isn’t too far away, and it sounds like you’ll have plenty of info to geek out over once the tech event of the year kicks into high gear.


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Author: Faith View all posts by
Faith likes games and books and cake and writing and Lara Croft, not necessarily in that order. She also thinks a Skylanders cartoon show is a really, REALLY good idea...

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