Nintendo President’s Christmas Day Message

A few days ago on December 25th, a new message appeared from Nintendo’s President Tatsumi Kimishima. It’s not unusual to have something like this on the Nintendo Investor Relations website –in fact, there is always a “Message from the President” up on the site, along with other various financial reports and information—but this is the first full message from the new president to appear in that space.

The message is about what you’d expect, very business-like in its tone and delivery, and reiterating the point that Nintendo plans to expand its Nintendo IP through various avenues in order to widen its reach to the general market.

If you read the message—which we’ll also post below—you’ll notice a few points of interest such as theme park attractions, NX, and smart devices. You may also note the obvious absence of name-dropping current Nintendo consoles, which certainly shows just how heavy Nintendo is pushing on the inside to make this new console product the focus of investors and partners at this time.

If you don’t feel like clicking through the link above, here’s the message posted for your perusal:

To shareholders and investors:

Since the launch of the Family Computer System (called Nintendo Entertainment System outside Japan) in 1983, Nintendo has been offering the world unique and original entertainment products under the development concept of hardware and software integration. In the field of home entertainment, the video game industry is one of the few industries established in Japan that spread around the world, and Nintendo has established itself as a well-known brand truly representing video game culture throughout the world.

With the belief in our mission to put smiles on people’s faces around the world through products and services, we have followed our basic strategy of expanding the gaming population by offering products that can be enjoyed by everyone regardless of age, gender or gaming experience. We now want to take this mission a step further by increasing the number of people who have access to Nintendo’s intellectual property (Nintendo IP).

We are actively offering Nintendo IP in a variety of different ways so that not only current players of our video games but all consumers – including those who used to play but currently do not and even those who have never played our video games before – will also come in contact with Nintendo IP.

For our dedicated video game platform business, Nintendo is currently developing a gaming platform codenamed “NX” with a brand-new concept and our unique software-led hardware-software integrated business will continue to constitute the core business for Nintendo. For the purpose of maximizing the population that interact with Nintendo IP, we will also enter into the smart device gaming business and aim to generate revenue and profit from it as well as to create synergy with the dedicated video game platform business.

As for other initiatives to use Nintendo IP actively, we launched a new product called amiibo – Nintendo characters that come in figure or card form that work with our video games. They have been well received by many of our consumers. Furthermore, our endeavors will not be limited to video games. We are planning to offer new attractions at theme parks by using Nintendo characters. We will also strive to further increase opportunities for consumers to come in contact with Nintendo characters in their daily lives, such as through visual?content and merchandising.

Thus, we are now expanding how we leverage Nintendo IP in various ways beyond our traditional use of them predominantly within the dedicated video game platform business. Furthermore, in our attempt to establish a sustainable and continual relationship with our consumers, we are creating a new membership service called “My Nintendo” and a new account system, which should work as a bridge between our dedicated video game platforms and other devices, or even environments where our consumers can get in touch with Nintendo IP and, thus, will work as a mechanism to maximize the number of people that interact with Nintendo IP.

Nintendo will continue to flexibly transform itself by adapting to changing times while constantly valuing the spirit of originality based on the belief that the “true value of entertainment lies in its uniqueness” – and will continue to provide products and services that people will be surprised and delighted by.

Nintendo intends to make progress with the support and encouragement of its shareholders and investors.

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Dave
Author: Dave View all posts by
Dave will tell you that he likes to play video games, this is in fact a lie. What he really likes to do is buy games, and leaving them sitting unopened on his shelf. He is a monster.

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