Brain Training Game Paid False Advertising Settlement

Who doesn’t remember Brain Age? The popular Nintendo game on the DS was one of the first Touch games available in the market, and it was advertised to the public as a way to do various tasks and games in order to help stave off mental decline and keep you sharp.

Was there any scientific validation to back up this claim? Well, no one ever seemed quite sure, but all of that appears to have been settled thanks to another game called Lumosity and a little thing called the FTC.

Lumosity was a site run by Lumos Labs, and there were a lot of similarities between Lumosity and Brain Age. To play Lumosity, you had to subscribe and play various games to keep yourself in peak mental shape. But, uh…the Federal Trade Commission took their claims to task, resulting in Lumosity paying out a $2 million settlement for misleading its consumers through false advertising.

Now, those of you wondering if Nintendo might be next on the hit list, here’s the key thing: Nintendo never claimed that Brain Age was a scientifically proven method of keeping your brain sharp or increasing cognitive performance, and that will have kept them from being targets of this particular FTC complaint:

“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease, but Lumosity simply did not have the science to back up its ads.”

Look, if there’s one thing we’ve all learned over the past few years, it’s that if you make a scientific claim about your product, you’d better have the scientific evidence to back it up. Simple as that.


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Author: Faith View all posts by
Faith likes games and books and cake and writing and Lara Croft, not necessarily in that order. She also thinks a Skylanders cartoon show is a really, REALLY good idea...

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